Ever since I was very young I have
wondered why some types of food had simple language on the bag and some had
complex language. I had guessed that the
potato chips with the complex writing were better tasting chips. I have eaten both the “expensive” chips and
the “cheaper” chips and other than slight differences I have never been able to
figure out why one would cost more than the other.
The most interesting thing about
the article for me is that the reason we pay more for the complex labeled chips
is because they are marketed towards people who have more money to spend on
chips. And that you would pay less for
other chips just because they are marketed to people who have less spending
money for snacks. It is not directly
because the more expensive chips are that much better than the cheap ones. At least I’ve never heard anyone complain
that their potato chips aren’t high enough quality. From what I understand it is more about
people paying more so that they can eat potato chips that represent their
socioeconomic status.
I’ve seen this around a lot when it
comes to Costco brand or Safeway brand foods.
Those brands are always cheapest if you are buying them in their
respective stores and it seems like not too many people buy them. After reading this it makes sense. People buy these brands when their budget
only allows them to spend that much money.
And the people that do spend the extra money are trying to buy the
appropriate consumables that are directed at their social class.
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